Client Relations Archives

19 Real Estate Pop by Ideas | Ways for Agents to Make a Memorable Impression

September 15, 2023 / in / Luke Feldbrugge

Last Updated on September 15, 2023 by Luke Feldbrugge

Real estate pop by ideas come in all shapes and sizes (and price points). As a real estate agent, it’s important to stay in touch with your prospects and past clients to maintain a strong relationship and increase the likelihood of referrals and repeat business. Real estate pop by ideas, as a marketing strategy, is actually two strategies. One is for prospects who have never worked with you before. The second strategy is for previous clients who know you and may want to buy or sell with you again. Let’s consider pop by ideas for both.

Thank You Clients! 9 Ways for Agents to Thank a Client for Their Business

August 17, 2023 / in / Bob Filipczak

Last Updated on August 17, 2023 by Luke Feldbrugge

“Thank you clients!” is hopefully something you say to yourself often because of all they bring to your business. But there are many great ways you can show your own appreciation for the home buyers and sellers you’ve worked with, and also those prospects you hope to work with soon.

Working with Gen X | Real Estate Agent Guide on How to Work with Gen X Clients

August 17, 2023 / in / Bob Filipczak

Last Updated on August 17, 2023 by Luke Feldbrugge

When you are a real estate agent working with Gen X clients to buy or sell a home, you have to take a slightly different approach. They communicate differently, mostly because they are motivated by non-traditional methods and messages. And they have an attitude with a capital A.

Conversational AI Assistants | Which is Right for You?

July 31, 2023 / in / Homes for Heroes

Last Updated on July 31, 2023 by Luke Feldbrugge

Over the past year, there has been an explosion in conversational AI assistants and chatbots. Many of the major tech companies have all released their own take on this technology, aiming to be the leader in the space, with several more coming soon. Below we will compare and contrast four of the top conversational AI systems currently available to the general public: ChatGPT, Google Bard, Bing Chat, and Claude.

Working with Gen Z | Real Estate Agent Guide on How to Work with Gen Z Clients

July 20, 2023 / in / Bob Filipczak

Last Updated on July 20, 2023 by Luke Feldbrugge

Working with Gen Z clients has recently become a bigger topic with real estate agents. Agents are learning what these young people want, what they don’t want, and their expectations about buying a home. They will, of course, be shaping the real estate industry for the next few decades. If you want to get in on how to work with Gen Z clients at the ground level, here’s a primer on what to expect.

Home Buyer Remorse | 8 Prevention Tips for Real Estate Agents

July 6, 2023July 18, 2023 / in / Homes for Heroes

Last Updated on July 18, 2023 by Luke Feldbrugge

Home buyer remorse is a normal occurrence, but after the price escalation and bidding wars of the past few years, it’s more of a problem than it used to be. A new survey from the National Association of Realtors (NAR) reports that 30% of buyers who bought during the pandemic now regret spending too much on their property. Another one quarter of all buyers (26%) felt that they bought too quickly and were rushed into the decision. That’s not just a problem for home buyers. As a real estate agent, awareness of home buyer remorse increasing is important.

Gentle Persuasion Skills | 8 Tips for Real Estate Agents

June 22, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

Gentle persuasion skills for real estate agents can make all the difference in the short term, as you are trying to sell a home, but also in the long term as your real estate career develops. Anyone can shout their message from the mountaintops, but the ability to really listen to customers and understand what they need can win the day. Persuasion is a skill, but it’s also a discipline. Successful real estate agents practice this discipline. Training and experience can help you develop better persuasive skills over time.

Working with Baby Boomers | Real Estate Agent Guide

May 11, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

As a real estate agent, you already know the Baby Boomers. You have experience working with Baby Boomers; sold them houses, helped them sell their houses – you have history. You know what makes them tick, but do you really? Let’s take a deeper look into one of the largest generations in American history and figure out what they want (these days) when it comes to real estate. It may provide the insight you need when working with Baby Boomers in the future.

Working with Millennials | Real Estate Agent Guide to Millennial Clients

April 21, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

There are definitely some things to understand about working with Millennials. Real estate agents are typically of two minds about the Millennial generation. On the one hand, they are the largest generational group of first-time home buyers (about 81 million of them). On the other hand, they have been postponing big purchases, like homes, longer than any other generation due to heavy student debt and other factors. And it didn’t help to have the Great Recession housing collapse right as they were coming of age as home buyers. Is there a way to break through to this demographic?

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