REALTOR® and Real Estate Agents Archives

Closing the Sale | 14 Sales Closing Techniques for Real Estate Agents

August 17, 2023 / in / Bob Filipczak

Last Updated on August 17, 2023 by Luke Feldbrugge

Closing the sale in real estate isn’t just the final step, it’s the step that generates your commission check and completes the transaction with your client. Closing a sale is what sets you apart as an experienced agent, and it is an integral part of your ongoing success. Just like a poker dealer who has to know all the possible hands in a high stakes game, practicing different techniques for closing the sale can help you refine what works best for you and your clients.

Real Estate Agent Tools | 6 Essential Tools for Agents and REALTORS®

July 13, 2023July 18, 2023 / in / Homes for Heroes

Last Updated on July 18, 2023 by Luke Feldbrugge

Real estate agent tools can streamline your business, eliminate repetitive tasks, and help you connect with clients in new and exciting ways. But there are so many, it’s hard to know which ones you need, which ones you don’t, and which ones will elevate your game. Let’s review the categories of tools and look at some of the specific applications that can help you get the job done.

Home Buyer Remorse | 8 Prevention Tips for Real Estate Agents

July 6, 2023July 18, 2023 / in / Homes for Heroes

Last Updated on July 18, 2023 by Luke Feldbrugge

Home buyer remorse is a normal occurrence, but after the price escalation and bidding wars of the past few years, it’s more of a problem than it used to be. A new survey from the National Association of Realtors (NAR) reports that 30% of buyers who bought during the pandemic now regret spending too much on their property. Another one quarter of all buyers (26%) felt that they bought too quickly and were rushed into the decision. That’s not just a problem for home buyers. As a real estate agent, awareness of home buyer remorse increasing is important.

Gentle Persuasion Skills | 8 Tips for Real Estate Agents

June 22, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

Gentle persuasion skills for real estate agents can make all the difference in the short term, as you are trying to sell a home, but also in the long term as your real estate career develops. Anyone can shout their message from the mountaintops, but the ability to really listen to customers and understand what they need can win the day. Persuasion is a skill, but it’s also a discipline. Successful real estate agents practice this discipline. Training and experience can help you develop better persuasive skills over time.

Real Estate Agent Skills | 17 Skills Needed for Real Estate Sales

June 15, 2023November 16, 2023 / in / Bob Filipczak

Last Updated on November 16, 2023 by Luke Feldbrugge

Real estate agent skills come in two flavors: customer-facing skills, where your talents help you build connections with clients, and personal traits that help you manage your career and workload. You need all or most of them, plus a sense of your vision, to build a great career in real estate. Some of these you were probably born with, but some need to be developed as you work in the real estate industry.

Floor Plans for Real Estate Marketing | Upside for Agents, Set Yourself Apart

June 15, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

Using floor plans for real estate marketing is a very underutilized strategy – one that could make all the difference in your next sale. You can show prospective clients professional photos and you can describe the property and post a listing to help them imagine it, but showing them the floor plan can be critical. There are a lot of ways to put together real estate floor plans that will wow your potential clients. There is, however, little doubt that buyers want to see the floor plan, regardless of what form it takes.

Real Estate Niche | 16 Real Estate Agent Niches to Stand Out in Your Market

June 1, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

A real estate niche can help you and your business stand out in a market filled with generalists. There are a variety of different niches, so the best way forward is to think about what fits best with your interests and personality. Some niches require certifications and others require extensive study of a particular real estate sector, but others just need you to pay attention and understand people. And that, after all, is why you went into this business in the first place, isn’t it?

AI in Real Estate | How to Use AI for Real Estate Agents

May 24, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

AI in real estate was, not too long ago, purely speculation. Now it’s here, and rather than a robot taking your job, one AI tool has come along to help you build your business. In the heady space of technology trends, it’s easy to get caught up in the AI programs and their potential for smart contracts, real estate recommendations, listing analysis, etc. Let’s get practical. Let’s look at how it can help you do your job…today.

Real Estate Vision Board 2023 | Great for Agent Goal Setting

May 17, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

A real estate vision board is a great place to establish your goals for 2023. It’s big, it’s prominent and it prevents you from being distracted from your personal mission to have your best year in real estate. In addition to keeping your goals front-of-mind, it can also help inspire you as you go through your day. Staying on track, motivating you in your business, inspiring you to be a better business leader — can one board do all that? It certainly can help.

Working with Baby Boomers | Real Estate Agent Guide

May 11, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

As a real estate agent, you already know the Baby Boomers. You have experience working with Baby Boomers; sold them houses, helped them sell their houses – you have history. You know what makes them tick, but do you really? Let’s take a deeper look into one of the largest generations in American history and figure out what they want (these days) when it comes to real estate. It may provide the insight you need when working with Baby Boomers in the future.

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