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For Agents and Lenders Who Want to Give Back

Build a Business That Makes a Difference

Every time you help a hero buy, sell, or refinance, they receive real savings—and you build a brand that stands for something.

See the purpose behind the program

Why Agents and Lenders Choose Homes for Heroes

Because in today’s market, doing good is the best way to stand out.

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Tools You’ll Actually Use


Branded templates, social posts, outreach kits—ready to launch without the fluff.

Built-In Differentiation



Show up with a mission that resonates and a message heroes trust.
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Purpose That Builds Loyalty


Every buy, sell, or refi becomes a chance to serve—and a reason to be remembered.

Did you know? In many markets, 30% of buyers and sellers are heroes: teachers, healthcare professionals, firefighters, EMS, law enforcement, active military and veterans.

Built on Trust. Proven by Impact.

When you join Homes for Heroes, you’re aligning with a 20+ year reputation trusted by heroes, recognized by communities, and built for real estate agents and lenders like you.

$150M
Returned to Heroes
$1.8M
Foundation Grants Awarded
$21B
Real Estate Volume Sold
20+
Years of Purpose-Driven Growth

How it Works: Simple Steps. Real Support.

We guide you every step of the way, from sign-up to impact.

Schedule a Call

We’ll answer your questions and make sure it’s a good fit—for you and for the heroes you’ll serve.

Access Your Tools

Access your affiliate portal, marketing materials, social content, and more—branded and ready to use.

Share Your Why

We’ll help you introduce the mission to your community with confidence and heart.

Serve with Purpose

Whether it’s a buy, sell, or refinance, every hero you help saves money. Your contribution supports the Foundation too.

What It Means—For Them and For You

These aren’t just transactions. They’re stories that stick—with the people you serve and the community that sees what you stand for.

“With Homes for Heroes, I definitely feel that I’m giving back to my community. It just makes me feel good knowing I’m helping those who selflessly serve us.”

Peter Antonian

Real Estate Specialist

“Our real estate agent genuinely cared for heroes and was honored to be part of Homes for Heroes. The money we received made a huge difference for us.”

Colin

Law Enforcement Hero, Colorado

FAQs: What You Really Want to Know

How is this different from a lead-gen program?

This isn’t about buying leads—it’s about earning trust. You grow by serving your community and being chosen for what you stand for. That’s what sets Homes for Heroes apart from most industry programs.

How would I help heroes through this program?

You help heroes save when they buy, sell, or refinance a home. We give you the tools, guidance, and support to serve with purpose—and be recognized for it.

Who qualifies as a hero?

 Teachers, firefighters, EMS, law enforcement, military (active, reserve, or veteran), and healthcare professionals.

How do Hero Rewards work—and what’s my role?

With every hero transaction, affiliates contribute a portion of their commission. The majority goes directly back to the hero as a meaningful thank-you. A smaller portion helps fund the Homes for Heroes Foundation—our 501(c)(3) that supports heroes in need.

What does it cost to participate?

There’s an annual membership fee. It covers onboarding, branded marketing tools, national awareness campaigns, and ongoing support. You’ll also join a community of thousands of mission-driven real estate agents and lenders—new and seasoned—who support and learn from each other.

What kind of support and materials are included?

You’ll receive structured onboarding, branded templates, ongoing guidance, and access to a team that’s here to help you succeed with purpose.

Will this fit with how I already do business?

 Yes. This program complements your existing work. You keep doing what you do best—with a deeper mission behind it.

 Is this program right for everyone?

Not always. We limit spots in each market and look for professionals who believe in “the more you give, the more you get.” If you care about more than just closings, this could be a great fit.

How long has Homes for Heroes been around?

We launched 23 years ago, just after 9/11. We were the first—and remain the largest—hero savings program in all 50 states.

Ready to Grow your Business with Purpose?

Sign up today and schedule a time to discover if Homes for Heroes is a good fit. You can be up and running in as little as 24 hours.

For Businesses Who are NOT Real Estate Agents, Brokers, or Lenders

If you’re a Title Company, Home Inspector, Insurance Agent, or another local business interested in becoming a Homes for Heroes affiliate partner, please take a moment to learn more about joining Homes for Heroes and providing your local heroes with a special deal.