Why Agents and Lenders Choose Homes for Heroes
Because in today’s market, doing good is the best way to stand out.
Did you know? In many markets, 30% of buyers and sellers are heroes: teachers, healthcare professionals, firefighters, EMS, law enforcement, active military and veterans.

Built on Trust. Proven by Impact.
When you join Homes for Heroes, you’re aligning with a 20+ year reputation trusted by heroes, recognized by communities, and built for real estate agents and lenders like you.
How it Works: Simple Steps. Real Support.
We guide you every step of the way, from sign-up to impact.
What It Means—For Them and For You
These aren’t just transactions. They’re stories that stick—with the people you serve and the community that sees what you stand for.
“With Homes for Heroes, I definitely feel that I’m giving back to my community. It just makes me feel good knowing I’m helping those who selflessly serve us.”
Peter Antonian
Real Estate Specialist
“Our real estate agent genuinely cared for heroes and was honored to be part of Homes for Heroes. The money we received made a huge difference for us.”
Colin
Law Enforcement Hero, Colorado
FAQs: What You Really Want to Know
How is this different from a lead-gen program?
This isn’t about buying leads—it’s about earning trust. You grow by serving your community and being chosen for what you stand for. That’s what sets Homes for Heroes apart from most industry programs.
How would I help heroes through this program?
You help heroes save when they buy, sell, or refinance a home. We give you the tools, guidance, and support to serve with purpose—and be recognized for it.
Who qualifies as a hero?
Teachers, firefighters, EMS, law enforcement, military (active, reserve, or veteran), and healthcare professionals.
How do Hero Rewards work—and what’s my role?
With every hero transaction, affiliates contribute a portion of their commission. The majority goes directly back to the hero as a meaningful thank-you. A smaller portion helps fund the Homes for Heroes Foundation—our 501(c)(3) that supports heroes in need.
What does it cost to participate?
There’s an annual membership fee. It covers onboarding, branded marketing tools, national awareness campaigns, and ongoing support. You’ll also join a community of thousands of mission-driven real estate agents and lenders—new and seasoned—who support and learn from each other.
What kind of support and materials are included?
You’ll receive structured onboarding, branded templates, ongoing guidance, and access to a team that’s here to help you succeed with purpose.
Will this fit with how I already do business?
Yes. This program complements your existing work. You keep doing what you do best—with a deeper mission behind it.
Is this program right for everyone?
Not always. We limit spots in each market and look for professionals who believe in “the more you give, the more you get.” If you care about more than just closings, this could be a great fit.
How long has Homes for Heroes been around?
We launched 23 years ago, just after 9/11. We were the first—and remain the largest—hero savings program in all 50 states.
Ready to Grow your Business with Purpose?
Sign up today and schedule a time to discover if Homes for Heroes is a good fit. You can be up and running in as little as 24 hours.
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For Businesses Who are NOT Real Estate Agents, Brokers, or Lenders
If you’re a Title Company, Home Inspector, Insurance Agent, or another local business interested in becoming a Homes for Heroes affiliate partner, please take a moment to learn more about joining Homes for Heroes and providing your local heroes with a special deal.