Our Story

Our mission is to provide extraordinary savings to heroes who provide extraordinary services to our nation and its communities every day.

Since 2009, Homes for Heroes, Inc., has helped over 23,000 heroes save over $37 million on their real estate transactions, sold over $4 billion in real estate to heroes, actively partnered with 2,200 like-minded real estate and mortgage professionals who’ve joined in the mission, and donated over $500,000 to heroes in need through the Homes for Heroes Foundation.

Homes for Heroes, Inc. is the largest nationwide network of affiliate real estate, mortgage, and local business specialists; committed to providing easy ways for heroes to save on a home. Shortly after 9/11, Homes for Heroes, Inc. was established to give back to firefighters, EMS, law enforcement, military (active, reserves & veterans), healthcare professionals and teachers for all they do.

OUR STORY

Homes for Heroes

Foundation

To expand the circle of giving, Homes for Heroes, Inc., donates a portion of its earnings to the Homes for Heroes Foundation. Every time a hero buys or sells a home using the Homes for Heroes program, they are helping heroes in need.

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Company History

Event Timeline

2002: Established

Homes for Heroes, Inc. was established in Minneapolis, MN by current CEO Ruth Johnson and family members Kacy Mlenar, Helen Johnson and Mark Micek. They obtained the trademarks and served the first heroes.

2004: Research and Testing

HomesForHeroes.com was launched. The company went through extensive market testing and an outside firm conducted important nationwide research to prove out the business concept.

2005 – 2008: Expansion

Company expanded into a multi-state program and the Friends of Heroes® program was created.

2009: National Brand

Hired its first employees and with over 100 affiliate real estate partners, launched the program nationally. Homes for Heroes, Inc. also created and established the Homes for Heroes Foundation nonprofit 501(c)(3) to further assist heroes in need.

2010: Award Recipient

Received the MN Business Magazine Award for Social Entrepreneurship and achieved the benchmark of more than 100 heroes served.

2011: Award Recipient

Received the Red Cross Community Hero Award, achieved the benchmark of more than 500 heroes served, and brought on its first Board of Advisors.

2012: Serving More Heroes

Over $1 million was given back to heroes, and over 500 affiliate real estate specialists were part of the program.

2013 – 2014: Serving More Heroes

Over $5 million had been given back to heroes and over 1,000 affiliate real estate specialists were part of the program.

2015: Serving More Heroes

Over $10 million had been given back to heroes. The company received trademark approval for Hero Rewards® and the Friends of Heroes® program evolved to “Local Business Affiliates” under the Homes for Heroes parent brand.

2016: Serving More Heroes

Over 10,000 heroes have been served and over 2,000 affiliate real estate and lending specialists are located in 49 U.S. states ready to serve more heroes!

2017: Major Milestone

As of July 2017, over $25 Million has been given back to American heroes on their real estate transactions! Partnered with the IUPA and the TXSFFMA. Donated $3,000 to the Colorado Nurses Association (CNA) and $5,000 to the FOP’s National Police Week Memorial event. The Homes for Heroes Foundation became a private foundation.