Marketing Archives

8 Real Estate Marketing Tools | Must-Haves for Real Estate Agents

September 21, 2023September 21, 2023 / in / Bob Filipczak

Last Updated on September 21, 2023 by Luke Feldbrugge

Real estate marketing tools have evolved and are now dominated by digital media. But that begs the question: which ones should you use? There are the “must haves” and the “nice to haves” and the challenge for real estate agents is deciding which ones should be part of your real estate marketing plan. In addition, are there old school, non-digital tools that you still need because they remain effective? Let’s examine the best real estate agent marketing tools across the board.

Conversational AI Assistants | Which is Right for You?

July 31, 2023 / in / Homes for Heroes

Last Updated on July 31, 2023 by Luke Feldbrugge

Over the past year, there has been an explosion in conversational AI assistants and chatbots. Many of the major tech companies have all released their own take on this technology, aiming to be the leader in the space, with several more coming soon. Below we will compare and contrast four of the top conversational AI systems currently available to the general public: ChatGPT, Google Bard, Bing Chat, and Claude.

Working with Gen Z | Real Estate Agent Guide on How to Work with Gen Z Clients

July 20, 2023 / in / Bob Filipczak

Last Updated on July 20, 2023 by Luke Feldbrugge

Working with Gen Z clients has recently become a bigger topic with real estate agents. Agents are learning what these young people want, what they don’t want, and their expectations about buying a home. They will, of course, be shaping the real estate industry for the next few decades. If you want to get in on how to work with Gen Z clients at the ground level, here’s a primer on what to expect.

Floor Plans for Real Estate Marketing | Upside for Agents, Set Yourself Apart

June 15, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

Using floor plans for real estate marketing is a very underutilized strategy – one that could make all the difference in your next sale. You can show prospective clients professional photos and you can describe the property and post a listing to help them imagine it, but showing them the floor plan can be critical. There are a lot of ways to put together real estate floor plans that will wow your potential clients. There is, however, little doubt that buyers want to see the floor plan, regardless of what form it takes.

Real Estate Niche | 16 Real Estate Agent Niches to Stand Out in Your Market

June 1, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

A real estate niche can help you and your business stand out in a market filled with generalists. There are a variety of different niches, so the best way forward is to think about what fits best with your interests and personality. Some niches require certifications and others require extensive study of a particular real estate sector, but others just need you to pay attention and understand people. And that, after all, is why you went into this business in the first place, isn’t it?

AI in Real Estate | How to Use AI for Real Estate Agents

May 24, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

AI in real estate was, not too long ago, purely speculation. Now it’s here, and rather than a robot taking your job, one AI tool has come along to help you build your business. In the heady space of technology trends, it’s easy to get caught up in the AI programs and their potential for smart contracts, real estate recommendations, listing analysis, etc. Let’s get practical. Let’s look at how it can help you do your job…today.

Real Estate Vision Board 2023 | Great for Agent Goal Setting

May 17, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

A real estate vision board is a great place to establish your goals for 2023. It’s big, it’s prominent and it prevents you from being distracted from your personal mission to have your best year in real estate. In addition to keeping your goals front-of-mind, it can also help inspire you as you go through your day. Staying on track, motivating you in your business, inspiring you to be a better business leader — can one board do all that? It certainly can help.

Working with Baby Boomers | Real Estate Agent Guide

May 11, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

As a real estate agent, you already know the Baby Boomers. You have experience working with Baby Boomers; sold them houses, helped them sell their houses – you have history. You know what makes them tick, but do you really? Let’s take a deeper look into one of the largest generations in American history and figure out what they want (these days) when it comes to real estate. It may provide the insight you need when working with Baby Boomers in the future.

Working with Millennials | Real Estate Agent Guide to Millennial Clients

April 21, 2023July 18, 2023 / in / Bob Filipczak

Last Updated on July 18, 2023 by Luke Feldbrugge

There are definitely some things to understand about working with Millennials. Real estate agents are typically of two minds about the Millennial generation. On the one hand, they are the largest generational group of first-time home buyers (about 81 million of them). On the other hand, they have been postponing big purchases, like homes, longer than any other generation due to heavy student debt and other factors. And it didn’t help to have the Great Recession housing collapse right as they were coming of age as home buyers. Is there a way to break through to this demographic?

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