Last Updated on September 15, 2023 by Luke Feldbrugge
Real estate pop by ideas come in all shapes and sizes (and price points). As a real estate agent, it’s important to stay in touch with your prospects and past clients to maintain a strong relationship and increase the likelihood of referrals and repeat business. Real estate pop by ideas, as a marketing strategy, is actually two strategies. One is for prospects who have never worked with you before. The second strategy is for previous clients who know you and may want to buy or sell with you again. Let’s consider pop by ideas for both.
Using pop by ideas with prospects is a great way to make initial contact and introductions. This is potentially a much larger pool of real estate leads, so the cost of the gift should be considered carefully.
If you are reconnecting with previous clients, especially top clients, you can be a little more personal and extravagant. They already know you and liked working with you. This pop by strategy is to let them know you’re thinking of them, and to remind them when they’re ready to buy or sell, you would love to help them. This pop by strategy also works a reminder for them to refer friends or family to you as well.
Because most people don’t buy houses very often, there can be a “one and done” mentality among previous clients. These pop by ideas are a fun way for real estate agents to counter that thinking.
As a marketing strategy, a real estate pop by ideas involve going door-to-door. Remember you should:
- Abide by local solicitation laws.
- Make the encounter brief, unless you’re invited to stay.
- Bring something newsworthy they may find valuable and willing to share with others.
- If it’s a business or organization, try to present your real estate pop by idea to a leader or decision maker, so you can begin to build that relationship that may open doors for future endeavors.
- Invite partners and networking connections to also participate if relevant to your plan.
- Always leave something behind that is a pleasant reminder of you and your visit.
19 Real Estate Pop By Ideas for Strategic Impressions
Here are some real estate pop by ideas that you can use to reach out to your prospects and past clients. You will notice many have a local focus, because frankly, that’s your area of expertise and we believe in showcasing that knowledge and experience.
Also, remember presentation matters. Even if the gift is small and inexpensive, present it in the same thoughtful and sincere way you would as if you were handing them a set of house keys.
Whether you choose to use branded wrapping, ribbons, or personalized notes, make sure that your gift feels personal, professional and sincere.
1) Customized Calendar – Make it Locally Relevant
As a local real estate agent, we hope you’re heavily involved in the community. This particular real estate pop by idea is a great way to promote your community and the amazing things it can offer a current or new resident. Include dates of local community events, gatherings and entertainment. And if be sure to include home or real estate tips that are relevant to a home owner. Make sure your contact information is clearly marked on every page. This ensures you are in front of the individual, business, or organization who has your calendar ongoing throughout the year.
2) Branded Key Holders
Key holders and chains are a mainstay for real estate agent giveaways. Typically prioritized for new home buyer, you can simply add your name/logo with a tagline like, “Your home.” Keep it simple and meaningful.
3) Local Goods Basket – Supported by Local Businesses
Support your fellow local businesses by promoting their products and services; especially if they’re willing to offer them at a discount for even for free so you can share them. A small basket of local goods such as snacks, jams, local crafts, and don’t forget about coupons/discounts on handy home or personal well-being services – think gutter cleaning, or a massage; with a note like, “Welcome to our community and all it has to offer.”
4) Personalized Magnets with Valuable Local Contacts
If you are a fan of handing out magnets, make sure they feature useful information that people need to reference occasionally because this is what will guarantee they get featured on the fridge or board. Maybe feature useful community phone numbers, and of course, your contact info. Maybe you have preferred home maintenance and repair businesses that you want to promote. Or simply provide city and county phone numbers for offices relevant to a home or building owner. These are perfect for refrigerators in break rooms and in homes. Keep the design simple and not too gaudy so that it doesn’t disrupt any room’s decor.
5) Custom Tape Measure – Always Handy
We believe this is one of the best strategic real estate pop by ideas you can leave-behind due to its relevance to a homeowner or household. Every home or business needs one, and many times they’re not easily accessible because they’re tucked away in a toolbox somewhere. This is a smaller version that still gets easy measuring jobs done, but can be added to a constantly opened utility drawer where your businesses logo/tagline can be seen and used often.
6) Themed USB Flash Drives for File Sharing
Shaped like homes, keys, or buildings, pre-loaded with essential home-buying/selling tips. Or maybe pre-loaded with a PDF or presentation about the local real estate market, trends, and your contact info. These are a great takeaway if you conduct home buying or selling classes or seminars, or how-to sessions.
7) Homemade Cookies or Treats
Homemade food, especially baked goods and other desserts, typically have a positive impact on several senses of those who try them. For a pleasant real estate pop by idea, fill a branded tin or box with homemade treats, and attach a note that reads, “Just because.” If you’re into themed items, you could use a house-shaped cookie cutter. And, if you do not hold your recipe too close to the chest, add a branded recipe card for anyone who falls in love with them.
8) QR Code Cards – Link to Important Information
With a quick scan, a QR code card can lead someone to a virtual tour of a sample property, or better yet a brief introduction video about you and your services.
9) Custom Puzzle – Client’s Home or Favorite Local Landmark
Maybe a bit more speedy item, a custom-made jigsaw puzzle of a house, beautiful local scene or landmark can be a really nice gift for someone. Attach a note saying, “When you’re ready let’s assemble a plan together.” Of, if it’s a client you just helped close on a home, maybe the message read, “If the time comes to assemble another plan, let’s do it together again.”
10) Music Playlist – Feature Local Artists
Collaborate with local musicians to create a branded CD or USB that offers some local artist flavor. Of if you’re not really into the local music scene, create a Spotify playlist and share it via a QR code. Just be sure to brand the playlist so recipients remember it came from you. And, a better safe than sorry item is to get a signed statement that gives you permission to use the local artist’s music (just in case).
11) Geocaching Kit – Get to Know the Community
A really fun real estate pop by idea is a geocaching kit that can introduce potential clients to various neighborhoods. BUT, you must know that your clients are up for this little adventure because some may not enjoy this kind of thing. But, if you think they’re on board, plant small caches around town and provide a branded GPS or geocaching app guide. This is also great for team-building events for your brokerage or community groups you’re part of.
12) Recipe Book – Compilation of Client Favorites
This recipe book is not your typical recipe book. Instead, you’ve curated favorite home recipes from past clients or community members. It becomes a celebration of community spirit and gives you the opportunity to share new recipes with your network on an ongoing basis.
13) Voice Assistant Skills or Apps – Share Your Knowledge
Create a branded skill for devices like Amazon’s Alexa or Google Assistant, offering daily real estate tips or local market news, and promote it using any of the other pop by ideas mentioned.
14) Lifestyle Classes – Own it or Collaborate with Others
Host or sponsor classes based on homeowner interests – gardening, interior design, DIY home improvements. Provide free tickets or access codes in a branded envelope (for a less expensive option) or use a more unique delivery system mentioned above.
15) Thermal Mugs with Local Coffee/Tea Samples for Memory Lane
This is a great way to offer a nod to early morning home viewings or late-night decision-making sessions. A great tie-in to that part of the home buying or selling experience, which often provide pivotal moments in the process that can be great memories.
16) Localized Adventure Kits – Help Them Experience the Community
A localized adventure kit tailored to local attractions such as beach kits, hiking sets, picnic kits; offer a helpful way to get out and experience the wonderful opportunity and adventure that is available in the community. Be sure to brand the kit or at least add a note to remind them of your commitment to the community and also to helping them make it feel like home.
17) Bottle Stoppers – Keeps the Good Stuff Fresher
A great add-on to any gift basket or pop by kit is a bottle stopper that has a top shaped like a miniature house, with your logo on it.
18) Custom Bottle Openers/Corkscrew – Typically Tied to Celebrations
An essential tool when celebrations are on the horizon! Great gift idea for a recent home buyer client to christen their new house, and to use for future good memory making opportunities.
19) National Holidays, Observances and Local Events
Fun and meaningful nationally recognized holidays and observances are a great opportunity to try some new real estate pop by ideas. People already understand why you’re doing it as long as you tie everything into the holiday or observance.
Make Your Real Estate Pop By Ideas About Sharing with Others
When considering unique ideas, it’s essential to remember the local culture, preferences, and readiness of your target audience. Some communities might prefer voice assistant skills, while others might better appreciate a hands-on geocaching kit. The strategy is to merge the novelty with practicality to make a lasting impression.
Remember, the goal is to make them feel valued while subtly reminding them of your services. So, prioritize quality over quantity; a well-made, unique gift will leave a lasting impression more than numerous generic items.
Join Homes for Heroes – Be the Agent Heroes Want
Homes for Heroes can help you specialize in your market and grow your real estate business by helping your local heroes buy, sell or refinance a home. You can offer them something special, something beyond the transaction, by saving them significant money as a way to thank them for their service.
Simply complete your registration and schedule a time to learn more about the benefits of being a Homes for Heroes local market specialist, and become the agent or lender your community heroes want to work with for their home and mortgage needs.