B2B Content Strategist


Job Type



Be part of a fun, energetic, and fast-growing company dedicated to giving back to our nation’s heroes. Homes for Heroes is a community minded company whose purpose is to provide real rebates and discounts to heroes buying, selling, or financing a home. Homes for Heroes is active in all 50 states and has given back over $84 million to police officers, firefighters, military personnel, teachers, and healthcare workers across the country.

Position Overview: 

We are looking for a B2B  Content Strategist  to join our fast-growing team! In this role you are an  autonomous self-starter – a true CEO of your own desk – but also love working with people. You love rolling up your sleeves and being a part of a team. You thrive with an ever-changing list of  responsibilities and are able to prioritize your work accordingly. You have a positive attitude and  are excited to learn. You approach your work and communication with a “yes, and” attitude.  If  you’re fascinated by collaborating with a team of high-powered, creative thinkers who thrive on  discovering “a-ha” moments, this may be the opportunity for you.

Job Description: 

The Content Strategist reports to the Senior Marketing Manager and is primarily responsible for  the development and day-to-day strategy of content specifically focused on the company’s B2B  audience. This includes, but is not limited to, development, optimization and distribution of both  on-site and off-site content, data collection, consumer research and user conversion strategies.  This position plays a key role in keeping projects on track and on time. We will rely on your  expertise in understanding the company’s B2B audience and building a robust content strategy  that nurtures this audience through the marketing funnel and turning them into brand loyalists.


  • Develop the company’s B2B content strategy and oversee all of its  content development
  • Work with cross-functional departments to understand content needs and measurement  framework
  • Work closely with internal and external stakeholders to communicate content strategy  plans and timelines
  • Develop a B2B customer acquisition focused content strategy across a range of evolving  channels – testing and learning to continuously refine approach and improve outcomes
  • Collaborate with marketing channel owners, internal teams and partners to craft  consistent messaging priorities
  • Work closely with internal and external marketing partners to establish best practices and  guidelines for platform campaigns
  • Oversee the execution of content strategy through the management of third party vendors  / agencies
  • Report on content strategy success, opportunities and refinements

The ideal candidate is a creative thinker with a background in B2B marketing but is first and  foremost a visionary strategist. Candidates should have prior experience designing and executing  multi-channel content strategies and managing third party partners for campaign implementation.


  •  BA in Marketing, Communications, or a related business field or equivalent  combination of education and experience
  •  Minimum 3+ years in an email marketing role
  •  Experience in content creation for a variety of platforms that’s focused on B2B  customer acquisition
  •  Proficient in SEO best practices, including keyword research and content  optimization
  •  A deep understanding of business-to-business marketing and customer acquisition  strategies
  •  Ability to identify opportunities, develop project scope and independently lead  ideation and execution
  •  Experience using Google Analytics to monitor and track email channel traffic and  lead conversion performance metrics

Preferred Requirements: 

  •  Experience with WordPress CMS
  •  Experience with copywriting and the ability to translate marketing strategies into  compelling narratives
  •  Experience with SEMRush or similar SEO/SEM tracking and analytics tool
  •  Experience with GSuite (Gmail, Google Sheets, Google Docs, Google Slides, Google  Drive) and Google Data Studio
  •  Knowledge of basic HTML and CSS coding
  •  Experience working in the real estate industry

 Preferred Skills: 

  • Strong written communication skills with an ability to modify messages based on the  platform and audience
  • Passionate about creating
    content that delivers bottom-line results
  • Diligent about staying on top of industry relevant news and SEO best practices
  • Ability to operate in a fast-paced, rapidly evolving environment
  • Strong attention to detail with the ability to review one’s own work for accuracy
  • Well-organized and self-directed, must be able to balance competing priorities and  multiple projects

This position offers a great salary and benefits, opportunity to work with some amazing people, flexible working arrangements, a fun working environment, and self/team-managed development.

Come change the real estate industry with us. We don’t hire backgrounds. We hire people with passion, drive, and the confidence and persistence to make things happen. If this is you, apply today!


Schedule Requirements:

This position is expected to work within core business hours and occasionally requires participation in after-hours work to meet deadlines.

Location Requirements: 

This position will primarily work remotely, with varying needs to also work in an office setting in Brooklyn Park, MN (western suburb of Minneapolis). Local candidates only please.